As a healthcare provider, you need to employee contact list do marketing research to identify ways to better serve customers, like any other business, to find the marketing strategies to employee contact list help you attract new customers. But unlike other businesses, healthcare providers must work within the Health Insurance Portability and Accountability Act (HIPAA). So rather than remarketing ads and sharing information about individuals you deem acceptable for public viewing, be mindful of the actions you take using HIPAA-compliant systems and asking patients for permission. Violations of HIPAA can result in costly fines.
So putting patient privacy at the forefront of your healthcare marketing research is essential. With that in mind, here are six ways to employee contact list collect extremely useful and minimally invasive marketing information. 1. Conduct a competitive analysis A competitive analysis compares your healthcare business – its products, sales, and marketing strategies – to others in the industry. From there, you can tailor your marketing strategy to showcase your competitive advantage. For example, let's say you're the only OBGYN in Atlanta, Georgia that offers water births. This is a signal to employee contact list focus your marketing on future parents interested in alternative forms of work.
SEO companies like SpyFu and SEMrush help you see how other OBGYN marketing efforts are performing. Their search engine optimization (SEO) analyzes the employee contact list content quality and visibility of your competitors' sites. In the images below, for example, we compare the SEO of three obstetrics practices in Atlanta, Georgia. With SEMrush's Keyword Gap, you can see a side-by-side comparison between the keyword profiles of up to employee contact list five competitors. In this case, we're comparing Gyn-Care, Prestige Healthcare, and Obstetrics and Gynecology of Atlanta based on their root domain – a URL that captures all of a website's information.