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This article is to understand and analyze the growth period, user portraits and user needs pain points of the children's sharing economy market, and compare the functions and structures of BoNiao picture books and direct competing products, compare their respective strengths and weaknesses, and draw suggestions for improvement. Optimize the product structure of Bo Bird picture books.
2. Project Development
Summary: The market size of children's picture books has always maintained a healthy development speed. According to the growth trend, it can be predicted that in the future, the market size of children's picture books will continue to grow, so the future prospects are promising.
As shown in the figure below, the National Health and Family Planning Commission announced the implementation of the comprehensive two-child policy, and the people's desire to have children has been satisfied. The development prospect of the children's education market is promising.
Summary: The Chinese government website officially released a document on 2016-01-11, and the comprehensive two-child policy has been completely opened.
2) Economic environment
According to preliminary calculations, the annual GDP was 82,712.2 billion yuan, an increase of 6.9% over the previous year.
Among them, the added value of the primary industry was 6546.8 billion yuan, an increase of 3.9%; the added value of the secondary industry was 33462.3 billion yuan, an increase of 6.1%; the added value of the tertiary industry was 42,703.2 billion yuan, an increase of 8.0%.
The added value of the primary industry country email list accounted for 7.9% of the GDP, the added value of the secondary industry accounted for 40.5%, and the added value of the tertiary industry accounted for 51.6%.
For the year, final consumption expenditure contributed 58.8% to GDP growth, gross capital formation contributed 32.1%, and net exports of goods and services contributed 9.1%.
The annual per capita GDP was 59,660 yuan, an increase of 6.3% over the previous year. The annual gross national income was 82501.6 billion yuan, an increase of 7.0% over the previous year.
[Summary] Gross national product has gradually increased, people's lives have been improved, and the proportion of the tertiary industry has become larger and larger. It is further seen that more and more people pay attention to spiritual expenditures, and are no longer satisfied with basic expenses. need.
China's economic growth is steady and healthy, and residents have a positive attitude towards China's future economy, which is conducive to expanding consumption.
As shown in the figure, from 2011 to 2018, the scale of children's publishing and retail sales showed an upward trend and continued to grow. Since 2014, the growth rate has increased, and the proportion of children's publishing and retail sales in all books has also increased. Although the growth rate is obvious from 2014 to 2015 Slow, up 0.41% from last year.