The promotional film. It seems that everyone in communication calls themselves a storyteller and everything has become a story. Many 'corporate stories' are packaged commercial expressions and too advertising to pass as a real story. Stories Whatsapp Number List have a certain degree of sincerity and vulnerability, which makes them feel real and that we are touched. The slogan. Nike's corporate story? Just do it . Or more recently: If you have a body, you are an athlete .
This is certainly a core philosophy, guiding much that Nike says and does. It's not a story. Even though Nike uses a lot of storytelling elements in its Whatsapp Number List marketing, we have not yet been able to find the corporate story as defined above. 3 powerful examples of corporate stories So what is a good corporate story? Let me make it concrete on the basis of 3 examples of Dutch companies. I have chosen 3 different organizations that have translated their corporate story into film, as this often appeals to the imagination more than just text. Example.
ProRail This film by ProRail is a look back at the year 2020, the year that was dominated by the corona crisis. Because it is so specifically time-Whatsapp Number List bound and seems to look back in particular, it may not seem like a corporate story at first sight. But I think it has all the elements in it. What makes this so strong? A connection is built with the viewer because we all recognize that 2020 was a 'dark' year, overshadowed by corona. We all recognize that feeling. And therein lies the conflict: how do you survive when all certainties suddenly disappear?