Regarding growth, different growth people have bulk sms service formed different overall perspectives of growth based on the type of business they have experienced. In the perspective of global growth in the previous article , there are not only enhancement loops found in the "closed loop of cyclically enhanced business", but also the growth focus of "bigger, stronger and innovative" in different development dimensions. This article will continue to explore the bulk sms service secrets of leveraging the growth of users at different stages through the perspective of "user life cycle management" by Mr. Qu Hui. I first heard the term "LTV" - Lifetime Value a few years ago, and only began to understand the user's lifetime value. It is gradually found that there are three ways to improve the user life cycle value in the industry:
Improving the efficiency of existing user life bulk sms service cycle management, extending the age range of users, and broadening the business scenarios of the same group of users. strategies one by one to help us grasp the growth essentials of user life cycle management. 2.1 Strategy 1: “Activate” potential users Many people know that most APP users will lose more than 70% of their users the next day. The main reasons and solutions are: Product function problem: The bulk sms service function does not meet the user's needs or pseudo-demand. This situation requires "improving the product", addressing the problem from the source of requirements and functionality. Channel matching problem: The newly introduced users are not the target users. In this case,
There is room for improvement as long as it is ensured bulk sms service that "accurately pulling new" in the future. The problem of product value guidance: if the guidance is not done well, the value will be lost before the value is found. In this case, "new user activation" needs to be done so that users can feel the value of the product and experience the Aha bulk sms service moment of the product, so as to retain users. Since helping users experience the Aha moment of the product is the most critical part of activating new users, let's learn about "what is an Aha moment", "how to find Aha moment", and "how to make users complete Aha moment more smoothly". 2.1.1 What is an Aha moment? Aha moment: The "surprise moment" will make an Aha sound, that is, the moment when the user confirms that the product is valuable to him for the first time, leaving a strong first impression and laying the foundation for continuous use in the future.