Jun 25, 2022
In DIY Forum
In late July 2020, the FOX SEO team performed regular weekly website crawls on FOX. com and discovered that 100% of TV episode pages unexpectedly provided error status codes (). Due to a bug in the allRoutes.json file). The page was displayed to the user without any problems, but it didn't show up in Google search results because I was throwing Real Estate Photo Editing a 404 into the Googlebot. Not only is "total play time" the main KPI of the site, but these pages also bring a lot of advertising revenue to the company. Needless to say, this crawl led us to a serious problem. How often do you need to crawl your SEO technical website? The user was able to successfully navigate and interact with the / watch / page. However, the page threw a 404 code to Googlebot. Thanks to the crawl, I quickly diagnosed the problem. But the solution was complicated. During the Real Estate Photo Editing three weeks (July 23rd to August 13th), we focused on this particular issue and saw a sharp drop in SEO clicks and impressions from this set of pages. advertisement Continue reading below The bug has been fixed by mid-August, with clicks and impressions on the rise and returning to normal numbers. How often do you need to crawl your SEO Real Estate Photo Editing technical website? From July 23rd to August 13th, FOX. com saw a sharp drop in SEO clicks and views from / watch / pages due to a bug in the allroutes. json file. Then I thought: If you've been waiting a few weeks to a month before performing a crawl (which is mostly considered a best practice), improper response codes are gradually damaging your site's SEO traffic and advertising revenue. It would have been. Additional time to create and run the solution , not just from the problem itself. advertisement Real Estate Photo Editing Continue reading below It is perfectly possible to diagnose this bug without completely crawling the website, but it can make the task unnecessarily difficult. The screenshot below shows that this particular Real Estate Photo Editing issue is hidden under a veil in the search results report if the appropriate Google Search Console (GSC) filter is not established. The GSC coverage report was also delayed by 10 days to identify the error on the watch page. We have provided only examples of affected URLs. As mentioned Real Estate Photo Editing earlier, this response code issue did not affect the UX of the page.