Mar 30, 2022
In DIY Forum
Quality content from publishers powered by Teads engages users, with slow browsing speed and an average of 12.2s in-view time; which in turn Consumer Email List generates twice as much attention as other environments such as social networks. Free Consumer Email List Choice. Although forced ads gain raw attention, unforced ads significantly impact brand metrics. Formats that attract attention without being forced produce better results and much faster than Consumer Email List forced formats. Creativity. Although the importance of creativity in Consumer Email List advertising effectiveness has already been well documented, the aim was to measure its impact within the framework of the Attention Economy. Creativity turned out to be by far the biggest Consumer Email List driver of Attention. The difference between good and bad creativity can influence recall by 17%. The study showed that ads optimized for the Teads platform gained 49% more Attention than the Consumer Email List original non-optimized piece. Relevance. Placing the ads in a relevant context for the reader increases the seconds of attention by 13%. Joanne Leong, Vice President, Global Media Consumer Email List Partnerships, dentsu international, said: “We have conducted one of the largest eye-Consumer Email List tracking studies to date, and we are committed to researching attention and delivering better media solutions for clients. In this project we collaborate with some of the best media to Consumer Email List understand how to drive efficiency on their platforms. Teads has been a great partner to work with on this front."